Abigail Forsyth is a leader in the global campaign to promote
As the co-founder and managing director of KeepCup, known
worldwide for its bright, bold and instantly recognisable reusable
cups, Abigail is passionate about improving the take-up of
sustainable alternatives to disposable and single use items.
Following a successful career as a solicitor at a boutique Melbourne
law firm, Abigail and her brother Jamie set up their own chain
of cafes across the city. Alarmed by the amount of disposable
packaging being wasted, Abigail started her search for a more
sustainable and environmentally conscious way to serve food, and
the concept of KeepCup soon became a reality.
KeepCup is the world’s first barista-standard reusable coffee
cup, available in the same sizes as disposable cups and capable of
fitting under the group head of coffee machines used in cafes and
coffee shops the world over.
Now nearly a decade old, KeepCup remains a global solution to
a global problem. More than 5 million people around the world
are KeepCup converts, helping to divert more than 3.5 billion
disposable cups from landfill.
Abigail has opened offices and warehouses in London (UK) and
Los Angeles (USA) to service growing consumer demand in over 65
countries around the world, but the business has stayed loyal to its
roots. KeepCup’s HQ is located in the Melbourne suburb of Fitzroy.